Archive | October, 2011

Entry 3_Tran Thi Phuong Thao

30 Oct

Entry 3: Identifying Bias

Item 1: Assumption

http://www.thamtu.com.vn/

 

  • The cartoon above shows one of the most popular biases in our contemporary society: bias for degree. It is strongly believed that if someone has a degree from a university or a college, he must lead a good and successful life. Therefore, parents always wish their children to have higher education and “create every opportunity” for them without carefully considering the children’s capabilities and the quality of the degree.
  • This kind of bias is assumption. Parents are true when they highly value higher education and its degree; however, they are wrong when conclude that these things are all, and find every way to impose it on their children. They have no idea that there are other important things such as soft skills, experience, and their children completely can succeed when attending a vocational school.

 

Item 2: Discrimination

http://www.post-gazette.com/pg09160975963-28.stm

  • The cartoon above reflects the gender discrimination at workplace. In the picture, a woman in an office uniform is drawn very big and high, so she may be a leader. Surrounded her are so many tiny men who are trying to prevent the woman advancing by lots of ropes. Besides, the sky surrounding her is really dull and sullen.
  • From the picture, it is obvious that women are treated unfairly at workplace. The working environment is short of opportunities for women to develop, and they always have to encounter many obstacles created by male colleagues. Even if women are in leadership, it is quite difficult for them to advance in career.

 

 

Item 3: Stereotype (Bias by headline)

 

Nữ sinh 9x chụp ảnh bán khỏa thân tập thể ngay tại lớp

http://www.gaidepvn.com/nhip-song-tre/

Ngọc Trinh 9X lấy chồng

http://tintuc24h.info/tag/ngoc-trinh-9x-lay-chong

9X: Không có gì là chuẩn mực

http://www.9xinh.com/

Khủng hoảng…xoay quanh tệ nạn 9X tìm người tình 1 đêm

iuvip.com/…/47612-Khủng-hoảng….Xoay-quanh-tệnạn9x-tìm-ngư…

Choáng vì nữ sinh 9X đánh nhau giành bạn trai

vtc.vn/144…/choang-vi-nu-sinh-9x-danh-nhau-gianh-ban-trai.htm

9X lại đánh nhau

music.top1.vn/showvideo/49417/1311.htm

9X nổi loạn ở vũ trường

vietbao.vn/The-gioi-tre/9X-noi-loan-/o-vu-truong/…/275/

9X nổi loạn hay là “ghi dấu bản sắc”?

vietnamnet.vn/vn/xa…/9x-noi-loan-hay-la–ghi-dau-ban-sac–.html

 

  • All headlines above reflect a negative stereotype of a new generation, 9X, in Vietnam. In these headlines, the term “9X” is referred to generally and is surrounded by many “strong words” like “nude”, “evil”, “lover in one night”, “fight”, “rebel”.
  • The way these headlines are made unintentionally creates a negative image of 9X generation. Acceptedly, there are quite a lot social evils and bad phenomena in this generation; however, it is just a small group, and there are still many good 9Xers in the society. Therefore, these headlines can make careless readers think ill of 9X generation, and the term “9X” may be used to refer to bad things.

 

 

 

 

 

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Entry3_DuongThiThuHuong

30 Oct

Entry 3: Identifying bias.

ITEM 1:

–         Stereotype.

–         Analysis: in family, fathers and mothers play some main roles. It is believed that a stereotypical mother takes the responsibility to educate and take care of her children.

ITEM 2:

–         Prejudice

–         Analysis: people believe that marriage is between a man and a woman. People often look down on homosexual couples.

ITEM 3:

–         Discrimination

–         Analysis: The video shows immigrant mothers and their children being dragged along the ground by police sparked outrage across France. It expresses the discrimination against black people living in European countries.

ITEM 4:

–         Scapegoat.

–         Analysis: the picture reflects the reality in workplace where employers or managers hold their employees responsible for the company’s problems.

Source:

http://editorialcartoonists.com/cartoon/display.cfm/32149/

http://www.youtube.com/results?search_query=French+police+captured+on+video+dragging+immigrant+mothers+and+their+babies+along+Paris+street&aq=f

http://www.cartoonstock.com/directory/c/company_loss_gifts.asp

Entry 3_DoThiHongHanh

30 Oct

Entry 3: Identifying Bias

Item 1:

Source: http://www.coloribus.com/adsarchive/prints/race-equality-message-prejudice-7073455/

–          PREJUDICE

–          Analysis: in the picture, there are two kids with different skin colors; one is black, and the other is white. It is said that “one of these children still faces hunger, poverty and disease”, referring to the black child of the black community while many countries in Africa are actually rich like Gabon, Libya…Therefore, this is a kind of racial prejudice because black people are supposed to suffer hunger, poverty and diseases.

Item 2:

Source: http://www.toonpool.com/cartoons/The%20intolerable%20intolerance_37281

–          SCAPEGOATING

–          Analysis: in the cartoon, a native mechanical worker angrily blames an immigrant who is a sanitation worker for his job loss, which is unreasonable as they do different work. In a larger situation, the immigrants are blamed for the U.S. unemployment among less-educated workers. Facts have shown that the immigrants do the jobs Americans can’t or won’t do and make an important contribution to the economy, they are scapegoated because the U.S. unemployment is not their fault.

Item 3:

Source: http://zainad.blogspot.com/2010/11/discrimination-sucks-big-time.html

–          DISCRIMINATION

–          Analysis: the picture shows that a yellow duck is left alone by other black ones because it does not have the same feather color. It looks sad and hopeless, but the others still ignore. This is racial discrimination because the yellow one which belongs to a different group is treated in a less favorable way.

Entry3_Nguyen_Anh_Ngoc

30 Oct

CRITICAL THINKING

ENTRY 3

 

  1. Sourcehttp://www.google.com.vn/imgres?q=women+discrimination+and+job+cartoon&um=1&hl=vi&biw=1366&bih=624&tbm=isch&tbnid=kzM2oTxY6S5x5M:&imgrefurl=http://www.cartoonstock.com/directory/s/sex_discrimination.asp&doci

– DISCRIMINATION

– This picture describes a job interview in which the person who applies for the job is a woman; and the result is that the boss refuses her application just because she is a woman. This is emphasized in his saying “you are simply not the right man”. He implies that this job needs man, not woman. In fact, though women has gained the equal right since the Women revolution, there still exists gender discrimination everywhere especially in the workplace. It is the prejudice that woman is weaker or less intelligent than man, so woman is usually rejected to get jobs regardless of their abilities. The same case happens in this situation; and this is discrimination because of the prejudice in action.

2. Source: http://philebersole.wordpress.com/2010/09/17/white-privilege-2/

– PREJUDICE

– It is the kind of comic in which three men seeing news about finding for a criminal. Two of them are worried that the criminal would be “a black guy” or “a Middle Eastern one” who has the same racial with them while the white man- the real criminal is not worried at all. This is due to the racial prejudice that the Black and the Yellow are usually more rebellious, disorganized, and likely to commit a crime than the White is. This deep prejudice about the Black and the Yellow has been existed in everyone’s thought even in the Black’s and the Yellow’s mind.

3. Source: http://www.google.com.vn/imgres?q=homosexuality+caused+hiv&num=10&hl=vi&gbv=2&biw=1366&bih=667&tbm=isch&tbnid=-1nM_UfXaGAZEM:&imgrefurl=http://www.dnewsglobal.com/homosexual-couple-hiv-susceptible-infected-hcv

 

– STEREOTYPE

– This is a poster, which is created to warn everyone about HIV. However, this poster contains the symbols of homosexuality between men. It makes people have impression that gay men cause HIV on raise or it seems that homosexuality is responsible for HIV. Therefore, this is also a stereotype of homosexuality.

Entry3_NguyễnThiSim

29 Oct

Entry 3: Identifying bias

 

Item 1: 

 

 

Source: http://libra-boy89.blogspot.com/2011/05/stereotype-good-or-bad.html

–        Stereotype

–        Analysis:  People often say that if a person is punk or has hair dyed, they must have rebellious actions. If a person is from Asian, he or she must be good at Maths. And if you are human being, you should be stereotyped. However,  not all Asians study Math well.  The fact that person loves rock music or dyes hair should not be considered as rebel as they just want to show their hobbies or characteristics.

 

Item 2:

In June 2009, British law student Riam Dean, who had worked at A&F’s flagship store in London’s Saville Row, took the company to an employment tribunal. Dean, who was born without a left forearm, claimed that although she was initially given special permission to wear clothing that covered her prosthetic limb, she was soon told that her appearance breached the company’s “Look Policy” and sent to work in the stock room, out of sight of customers.

Source: http://en.wikipedia.org/wiki/Abercrombie_%26_Fitch

 

–        Discrimination

–        Analysis: The student is a disabled and A&F is a retailer focused on casual wear. Although the store applied her to the sales position, they then sent her to work in the stock room. The reason is that the store thought Dean’s abnormal appearance can affect to the company’s look and didn’t want her to meet customers. They treated her in an unfairly way

 

 

Item 3:

 

Source: http://www.vietnamnet.vn/vn/quoc-te/44203/canh-khon-cung-cua-nhung-nguoi-ket-giua-cuoc-chien-libya.html

 

–        Prejudice.

–        Analysis: The man in the picture is captured because the Libya police thought that he is a murder. In fact, it is thought that black people often behave worse and are more likely to commit crime than any other race. That’s why the man who is just one of the refugees was arrested without evidence.

ENTRY 3_VŨ THỊ PHƯƠNG THANH

28 Oct

ITEM 1

  • Stereotype
  • Analysis:  The woman is  discontent with his attitude because the mental image of a normal teenager is rebellious, not like this boy who seems to be quiet and studious.
ITEM 2

  • Gender discrimination
  • Description: a man and a woman are standing on two different piles of penny; however, the man’s pile of penny is bigger and higher than the woman’s.  It can be seen that the man gives a hand to shake the woman’s hand and the other hand is dipping into his trousers pocket. The woman shows her irritation with the man’s attitude.
  • Analysis: It implicates that men is in higher position and status than women. Moreover, men wants to make acquaintance with women, but just women does not show the cooperation attitude. However, for further consideration, it is clear that the man is looking down on the woman.
ITEM 3
MC kỳ cựu Lại Văn Sâm ngẫu hứng… dịch sai
[…]
Những tưởng đây chỉ là sự chữa cháy tại chỗ, nào ngờ khi Ngô Ngạn Tổ phát biểu một câu rất nhiều thông điệp khích lệ thì “em-xi kiêm nhân viên phiên dịch” vẫn mạnh dạn (hay liều mạng) lĩnh phần chuyển ngữ. Kết quả, câu nói ý nghĩa “mục đích của một liên hoan phim quốc tế là đưa điện ảnh thế giới đến với khán giả địa phương, nhưng nó cũng nhằm đưa điện ảnh địa phương đến với khán giả thế giới” biến thành một câu đại loại là “những ngày qua tôi thấy khán giả xếp hàng dài đến xem các bộ phim tại liên hoan.”
[…]
  • Scapegoating
  • Analysis: We can see the bias in both the title and the content of the news. It blames MC. Lai Van Sam for his incorrect interpretation in a very important event “the International Film Festival” that will have bad effect on the image of Vietnam in the eyes of the world. In fact, it is an obligatory situation that the interpretor was suddenly absent, and he could not leave the event be quiet in more than 3 minutes, so the so-call “ngẫu hứng” in the title is a bias . Moreover, this news ridiculed Lai Van Sam as “em-xi kiêm nhân viên phiên dịch”, and “vẫn mạnh dạn (hay liều mạng) lĩnh phần chuyển ngữ”.

Entry2_Hoangthilehang

11 Oct

Hoangthilehang_Entry2

Item1:

http://www.youtube.com/watch?v=po0jY4WvCIc

Component   Content
  1. Source
  PepsiCo
  1. Target audience
  All viewers
  1. Medium (media)
  Television
  1. Context
  1984-1991
  1. Objectives
  To gain viewers’preference to Pepsi’s product
  1. Message
General selling

Proposition

Every  generation drinks pepsi with great  pleasure and motivation
  Product attributes ingredients
  Customer benefits Good taste
  Personal values Excitement, fun
  1. Message execution
Discription A group of kids each holding a pepsi can and pretending to be each member of the Jackson five musical band are dancing with great joy.  Later, they encounter the Jackson five musical band, especially Micheal Jackson by accident.                                                                                                    Two groups then enjoy Pepsi and dance  together . Slogan :”Pepsi – the choice of new generation

 

  Execution Styles

Rhetorical devices

Image; The Jackson 5

Music: Billie jeans

  1. Evaluation
  Personally: Good impression attached with MJ and the famous song ‘Billie Jeans” in moonwalk

 

Item 2:

http://www.youtube.com/watch?v=ADZTVKZxpFM

Components   Contents
  1. Source
  Heineken Beer
  1. Target audiences
  All viewers
  1. Medium (media)
  Television
  1. Context
  Unclear
  1. Objectives
  To make people develop a liking or preference for Heineken beer
  1. Message
General selling

Proposition

Heineken is the only thing that can take back your motivation
  Product attribue Unclear
  Customer benefits Unclear
  Personal values Salvation
  1. Execution message
Discription A man is attemping to commit suicide with a rope. After realizing what he is stepping on is a container of Heineken beer, he picks up one can and decide not to kill himself
  Execution style(s)

Rhetorical devices

Image
  1. Evaluation
  Personally: Good impression

Item 3:

Components   Contents
  1. Source
  Listerine Mouthwash
  1. Target audiences
  People having halitosis
  1. Medium (media)
  Printed ad (Newspaper or magazine ad)
  1. Context
  Unclear
  1. Objective
  To make people develop a liking or preference toward Listerine mouthwash
  1. Message
General selling

Proposition

Wash your mouth everyday with Listerine or everybody will keep long distance from you

 

  Product attributes unclear
  Customer benefit Breath improvement
  Personal values Self-respect

Social acceptance

  1. Message execution
Description Everybody sitting in the church  keeps long distance from the priest who is giving a speech
  Execution styles

Rhetorical devices

Humorous, Image
  1. Evaluation
  Personal: Impressive