Entry2_NguyenHuyenMy

10 Oct

 

 

Item 1: 

Components

Contents

1

Source

Coca-cola

2

Target Audience

everybody

3

Medium (Media)

printed ad

4

Context

1922

5

Objectives

make viewers prefer

6

Messages

General Selling Proposition

coca-cola is a good kind of coke for not only the summer but also the winter ( suitable in all seasons)

Product Attributes

 good, tasteful, cheap, convenient

Customer Benefits

cheery

Personal Values

pleasure, happiness, cheeriness , save

7

Message Execution

Description – a  boy in santa claus clothes, is enjoying himself

– oh the left of the top is the slogan: thirst knows no season

– on the left of the bottom is the image of coca-cola in can and bottle with 5c besides.

Execution Style(s)/ Rhetorical Device(s)

 mood/ image

8

Evaluation

 good and success ad

Item 2: 

Components

Contents

1

Source

 Globus

2

Target Audience

People who raise cats

3

Medium (Media)

Printed ad

4

Context

5

Objectives

Introduce a new product

6

Messages

General Selling Proposition

Create a need of buying the food for the cats

Product Attributes

Good for the animals health and tasteful

Customer Benefits

the owner of the animals will have plump and healthy pets

Personal Values

7

Message Execution

Description

There is a owl in a basket with three fat cats.

on the top right is the slogan: cat food from rudtan:irresisble

Execution Style(s)/ Rhetorical Device(s)

mood/ image, funny

8

Evaluation

 attractive ad

Item 3:

Components

Contents

1

Source Lenovo

2

Target Audience Everybody, for both men and women

3

Medium (Media) Broadcasting

4

Context In May, 2010

5

Objectives Introduce a new product

6

Messages

General Selling Proposition If you buy a thinkpad X1, you will have a tough product which can be water proof, solid and make your life more beautiful
Product Attributes Modern, tough
Customer Benefits Convenient, no fear of breaking down
Personal Values Pleasure, happiness, saving money

7

Message Execution

Description A couple love each other but begin to separate because of the laptop ThinkPad X1. The woman tries to destroy the laptop but not success. Then, the man show her a ring on the laptop, that is the reason why he keeps secret
Execution Style(s)/ Rhetorical Device(s)  funny details, good pictures instead of speeches, music

8

Evaluation Interesting and have good effect on viewers
Advertisements

2 Responses to “Entry2_NguyenHuyenMy”

  1. tranthiphuongthao October 13, 2011 at 3:26 am #

    in my opinion, the General Selling Proposition here is not “Create a need of buying the food for the cats”, which is exactly the objective of the advertisement. rather, the General Selling Proposition is “if you feed your cat with this food, your pet will be healthier, plumper, and more obedient”.

  2. daothihongnhung October 13, 2011 at 2:14 pm #

    I think that the product attributes should be: a perfect one with backlit keyboard, water-shedding keyboard, corning gorilla glass and military-grade tough.

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