Entry 2 _ Nguyễn Lê Linh

11 Oct

1. Mcdonalds

Components

Contents

1. Source Mcdonalds Egypt
2. Target Audience every viewers
3. Medium (Media) Broadcasting
4. Context 2007, Egypt
5. Objectives To gain viewers’preference to Mcdonalds
6.

Messages

General Selling  Proposition Mcdonalds product can bring you great enjoyment than anything else.
Product Attributes very tasty
Customer Benefits enjoyment
Personal Values pleasure, happiness
7.

Message Execution

Description the main character are a couple. The man loves the woman so much that he could do everything to please her, even jumping into the river or pushing a heavy car. But he is willing to fight with her over a Mcdonalds combo. The commercial advertisement ends with the image of him eating Mcdonalds joyfully, not caring about the attractive woman any more.
Execution Style(s)/ Rhetorical Device(s) Style: Image, humorous, musical.
8. Evaluation very funny and impressive with beautiful scenes.

2. Etude house

Components

Contents

1. Source Etude House
2. Target Audience women, especially young girls
3. Medium (Media) Broadcasting
4. Context 2010, Korea
5. Objectives To introduce a new product
6.

Messages

General Selling  Proposition Etude Doctor Lash Ample helps you become more beautiful with very long eyelashes.
Product Attributes helps lengthen eyelashes.
Customer Benefits more beautiful
Personal Values self-confidence, respect
7.

Message Execution

Description a girl is angry because someone has used up her Etude Doctor Lash Ample. Her three sisters denies using it; however, their extremely big and cute eyes reveal them. Animation effect is added to emphasize the size and beauty of their eyes.
Execution Style(s)/ Rhetorical Device(s) Style: Image, humorous, animation
8. Evaluation humourous, colorful and very lovely

3. Palm centro

Palm centro

Palm centro  

Components

Contents

1. Source Palm centro
2. Target Audience Young and middle-aged people, maybe wealthy ones.
3. Medium (Media) Printed ( magazine)
4. Context 2010
5. Objectives To introduce a new product
6.

Messages

General Selling  Proposition If you buy a Palm Centro, you can  easily organize your life effectively.
Product Attributes modern, convenient, be a good way to organize
Customer Benefits saving time , be more organized.
Personal Values wisdom, respect
7.

Message Execution

Description  The poster includes 2 pictures. On one side is a humorous picture of the arm with words and memos written all up and down and the caption “Chaos”. In contrast, the other picture is a small and simple cellular phone, Palm Centro with the word “Order”. In in bottom of the poster, there are 4 colors of Palm Centro and the slogan “Organize your life with Palm”.
Execution Style(s)/ Rhetorical Device(s) Comparison.Image, humorous
8. Evaluation very effective and rather funny. However, the picture of the arm is not realistic, people don’t often write on their arm like that.
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3 Responses to “Entry 2 _ Nguyễn Lê Linh”

  1. daothihongnhung October 12, 2011 at 3:09 pm #

    In my opinion, in your second item, the personal value is only self-confidence.(the second ad is very very exciting. I love it)

  2. nguyenthisim October 13, 2011 at 2:43 am #

    All of your ads here are very very interesting. You successfully analyzed them. Specially, I love the second ad most. It is so allure us.

  3. nguyenthisim October 13, 2011 at 3:43 am #

    Your ads are so so interesting. They are very impressive. You successfully analyzed them with full of information required. I’m interested in the second one most because it really attracts me. 😀

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