Entry 2_TranThiPhuongThao

11 Oct

Entry 2

Item 1

Advertisement 1 (Pepsi Max)

Components

Contents

1 Source PepsiCo, Inc.
2 Target audience Anyone who has a sweet tooth but wants to lose weight simultaneously
3 Medium Printed advertisement (newspapers/ magazines)
4 Context 2008
5 Objectives Draw the public attention to an existing product, and boost sales
6

Messages

General selling proposition If you use this product, you will consume only a tiny amount of calorie, even no calorie.
Product attributes –          Low-calorie

–          Sugar-free

–          Contains many natural ingredients

–          Doubles the amount of caffeine

Customer benefits –          Lose weight

–          Good taste

–          healthier

–          Away sleepiness

Personal values –          Wisdom

–          More attractive

–          Convenient life

 

7

Message Execution

Description –          A bean-shaped character simultaneously shooting himself in the head, with a noose round his neck, and poison in his other hand. The bean is supposed to be “one very very very lonely calorie.”

–          In the right of the cartoon: the name of the product “Pepsi max”

Execution style(s) Animated symbol: a bean-shaped character
8 Evaluation A funny advertisement which has attracted public attention.

 

 Item 2

Advertisement 2 (Infinia full LED 3D)

Components

Contents

1 Source LG Electronics India
2 Target audience Everyone, especially those who are keen on fashion and technology
3 Medium Broadcast advertising
4 Context 2010
5 Objectives Introduce a new product
6

Messages

General selling proposition If you use this product, you will become attractive, stylish and fashionable in the eyes of others. You will be admired and looked up to.
Product attributes –          Pleasing glass-like appearance

–          Borderless

–          Slim and certified display

–          Wireless high definition television

 

Customer benefits –          Not take much space for a TV

–          House looks more beautiful and luxurious

–          Enjoy lively and truly scenes in 3 dimensions

–          Harmless to eyes

Personal values –          Wisdom

–          Comfortable life

–          Pleasure and Excitement

–          Social acceptance

 7

Message Execution

Description –          The advertisement clip is about the house of a rich and attractive man. His house is equipped with many LG Infinia Full LED 3D which are located precisely on walls and show beautiful scenes of beach, cars, swimming pools. These scenes are so lively and truly that they make any girls coming to his house think they are real scenes, not from TVs. The house and its owner are assumed to be luxurious and wealthy.

–          Slogan: “Enjoy clarity beyond clarity. Let’s create wonderful experience.”

Execution style(s) –          Lifestyle: modern and fashionable

–          Image: Akshay Kumor, the famous Bollywood actor

8 Evaluation A successful advertisement which can stimulate audience’s desire to possess an LG Infinia Full LED 3D like the actor in the clip.

 

 Item 3

Advertisement 3 (LG Arena KM900)

Components

Contents

1 Source LG Electronics
2 Target audience Everyone, especially those who are keen on fashion and technology
3 Medium Interactive advertising
4 Context 2009
5 Objectives Introduce a new kind of multimedia phone
6

Messages

General selling proposition If you use LG Arena KM900, your life will become extremely convenient and exciting. You can work, entertain, communicate or do anything you want with only a delicate small device.
Product attributes –          Small, portable, hands-free

–          Delicate and stylish appearance

–          Quality sound and large display

–          3D S-Class touch-based user interface

–          Many modern and fast features

Customer benefits Convenience: users can work, study, entertain, getting information,… everywhere
Personal values –          Wisdom

–          Style and fashion

–          Fun, exciting and comfortable life

–          Pleasure

7

Message Execution

Description The advertisement clip shows all the attributes of this new multimedia phone. It starts with funny animated cards dancing all around; each card symbols each attribute of the phone. Another impressive feature of the advertisement is loud and heavy music.
Execution style(s) –          Musical

–          Real product symbols

8 Evaluation Good and interesting advertisement: can draw audience’s attention.

 

 

 

 

Sources:

Item 1: http://devisefunction.com/2010/04/05/50-beautiful-print-advertisements-for-inspiration/

Item 2: http://www.youtube.com/watch?v=EmfEQKP-ZoE

Item 3: http://www.youtube.com/watch?v=Grvfs_VQqw4

 

 

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8 Responses to “Entry 2_TranThiPhuongThao”

  1. nguyenthisim October 13, 2011 at 3:59 am #

    In my opinion, your ads are very interesting and you analyzed each one very carefully. Just consider the second one, is it a quite long description? And for the first one, I think the customer benifit of this product might be keep fit ( it means customers can lead a healthy life ).

  2. nguyenthisim October 13, 2011 at 4:03 am #

    In my opinion, your ads are very interesting and you analyzed each one very carefully. Just consider the second one, is it a quite long description? And for the first one, I think the customer benifit of this product might be keep fit ( it means customers can lead a healthy life ).

  3. lythithuy October 13, 2011 at 11:15 am #

    In my opinion, in your item 1 the “product attributes” is not shown in the poster as you has pointed. May be actually it is your knowledge. I think that the “product attributes” we can known from the poster is only “low calorie” ^-^ ^-^

  4. lythithuy October 13, 2011 at 11:23 am #

    I also disapprove with you about the “customer benefits” of the first item. Actually, the only customer benefit is keeping fit

  5. lythithuy October 13, 2011 at 11:25 am #

    In my opinion, in your item 1 the “product attributes” is not shown in the poster as you has pointed. May be actually it is your knowledge. I think that the “product attributes” we can known from the poster is only “low calorie” ^-^ ^-^. Therefore the “customer benefit” is keeping fit and avoiding obesity

  6. nguyenlelinh October 13, 2011 at 1:31 pm #

    Item 2: General selling proposition is not what you have mentioned.
    In my opinion, it should be: the LG television is so slim and borderless that it looks very lively and truly.
    Although he owns a lot of LG TV, the man is not actually rich as he looks, he just pretends to be.

  7. nguyenhuyenmy09e24 October 13, 2011 at 2:43 pm #

    in my opinion
    Item 1: the attribute of the product is just low calorie, not sugar free or something else
    item 2: you might have some misunderstanding about the implication of the advertisement. Actually, the man is not rich. the woman thinks he is rich thanks to the TV. this product makes him more luxurious, stylish. And that is the reason why other people should buy TV
    item 3: okie
    ^^

  8. duongthithuhuong October 13, 2011 at 4:09 pm #

    I think you misunderstood the way to analyze the advertisement, because analysis of product attributes is based on what you see and hear from the advertisement
    In my opinion the first item isn’t the good one to analysis.
    You did a good job for the item 2 and 3. I will give my opinion about some parts which I disagree
    1. The item 2:
    – General selling proposition: if you use this product, you can enjoy your life
    2. The item 3
    – Execution: musical and image

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