Entry2_Hoangthilehang

11 Oct

Hoangthilehang_Entry2

Item1:

http://www.youtube.com/watch?v=po0jY4WvCIc

Component   Content
  1. Source
  PepsiCo
  1. Target audience
  All viewers
  1. Medium (media)
  Television
  1. Context
  1984-1991
  1. Objectives
  To gain viewers’preference to Pepsi’s product
  1. Message
General selling

Proposition

Every  generation drinks pepsi with great  pleasure and motivation
  Product attributes ingredients
  Customer benefits Good taste
  Personal values Excitement, fun
  1. Message execution
Discription A group of kids each holding a pepsi can and pretending to be each member of the Jackson five musical band are dancing with great joy.  Later, they encounter the Jackson five musical band, especially Micheal Jackson by accident.                                                                                                    Two groups then enjoy Pepsi and dance  together . Slogan :”Pepsi – the choice of new generation

 

  Execution Styles

Rhetorical devices

Image; The Jackson 5

Music: Billie jeans

  1. Evaluation
  Personally: Good impression attached with MJ and the famous song ‘Billie Jeans” in moonwalk

 

Item 2:

http://www.youtube.com/watch?v=ADZTVKZxpFM

Components   Contents
  1. Source
  Heineken Beer
  1. Target audiences
  All viewers
  1. Medium (media)
  Television
  1. Context
  Unclear
  1. Objectives
  To make people develop a liking or preference for Heineken beer
  1. Message
General selling

Proposition

Heineken is the only thing that can take back your motivation
  Product attribue Unclear
  Customer benefits Unclear
  Personal values Salvation
  1. Execution message
Discription A man is attemping to commit suicide with a rope. After realizing what he is stepping on is a container of Heineken beer, he picks up one can and decide not to kill himself
  Execution style(s)

Rhetorical devices

Image
  1. Evaluation
  Personally: Good impression

Item 3:

Components   Contents
  1. Source
  Listerine Mouthwash
  1. Target audiences
  People having halitosis
  1. Medium (media)
  Printed ad (Newspaper or magazine ad)
  1. Context
  Unclear
  1. Objective
  To make people develop a liking or preference toward Listerine mouthwash
  1. Message
General selling

Proposition

Wash your mouth everyday with Listerine or everybody will keep long distance from you

 

  Product attributes unclear
  Customer benefit Breath improvement
  Personal values Self-respect

Social acceptance

  1. Message execution
Description Everybody sitting in the church  keeps long distance from the priest who is giving a speech
  Execution styles

Rhetorical devices

Humorous, Image
  1. Evaluation
  Personal: Impressive

 

 

 

 

 

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8 Responses to “Entry2_Hoangthilehang”

  1. vuthiphuongthanhe24 October 12, 2011 at 1:40 pm #

    your ads is very interesting. however, there are some points that i don’t totally agree with you.
    Item 1: I think the target audience is the youngsters and the kids because of the slogan “Pepsi-the choice of a new generation”.
    Item 2: I guess Customer benefits is to get more optimism thanks to the product

  2. daothihongnhung October 12, 2011 at 2:45 pm #

    Your ads are very interesting. Your analysis is quite clear; however, i have something disagree with you. When finding ads, you should find some which have enough information about context, product attributes and so on. I agree with Thanh that the target audience in the item 1 is youngsters and children.

  3. dothihonghanh October 12, 2011 at 4:24 pm #

    In my opinion
    item 1: the product attributes can be good taste, and the customer benefits are enjoyment, relaxing
    item 2: the target audience is adults, especially men.In addition, the product attributes and customer benefits may be the same as the 1st item.
    item 3: the objective is to create a need to cure halitosis, and the product attributes are good smell, sterilizing

  4. nguyenthisim October 13, 2011 at 2:34 am #

    From my point of view, your ads are various with some kinds such as video, images. They are very interesting.
    – Item 1: the target audiences are the youngster. You should point out the main features of the context. And the product attribute is good taste, not ingredients.
    – Item 2: The product attribute might be good taste and the customer benefits are good mood. also. The main character of the video is a man so I think the target audience is men or adults.
    – Item 3: you should point out the context also. The product attribute might be good breath and killing halitosis.

  5. nguyenlelinh October 13, 2011 at 12:39 pm #

    Item 1: The target audiences are kids because the slogan says “new generation”; the characters in the video is a group of kids; Jackson 5 is also the idol of many youngters.

    Item 2: The context may be around 2008. The target audiences are men.
    I don’t agree with Thanh that customer benefit is optimism. In my opinion, it should be enjoyment and happineess. ( the man doesn’t feel sad any more after drinking)

  6. buihoangdinh October 13, 2011 at 3:20 pm #

    I see in the item 1, you state that “ingredients” is the product attributes. however, i think it is too general, and somehow wrong. i suggest you can say that drinking pepsi will help you be stronger, cheerier, for example.
    In the item 2, the product attributes ans customer benefits are not unclear like what you said. I think it may be that Heineken cultivate your love for living. or increase your joy of life. And another point is that personal values is salvation is not reasonable. i don’t think this ad can be related to something like religious here. You can change it into “being motivated and enjoying life”
    In the item 3, i think the objective is to provide a special product that can satisfy the demand of people having bad breath.
    Also, Listerine product attributes in this pictures can be bringing you a fresh breath or washing your mouth thoroughly. i guess.

  7. buihoangdinh October 13, 2011 at 3:20 pm #

    I see in the item 1, you state that “ingredients” is the product attributes. however, i think it is too general, and somehow wrong. i suggest you can say that drinking pepsi will help you be stronger, cheerier, for example.
    In the item 2, the product attributes ans customer benefits are not unclear like what you said. I think it may be that Heineken cultivate your love for living. or increase your joy of life. And another point is that personal values is salvation is not reasonable. i don’t think this ad can be related to something like religious here. You can change it into “being motivated and enjoying life”
    In the item 3, i think the objective is to provide a special product that can satisfy the demand of people having bad breath.
    Also, Listerine product attributes in this picture can be bringing you a fresh breath or washing your mouth thoroughly. i guess.

  8. phungvuchaulong October 13, 2011 at 3:27 pm #

    1. in my opinion, you should consider product attribute, customer benefits and personal value carefully. they seem to be interlocked in the way you analyze, somehow.
    2. The E&R seem to be insufficient, especially in sample 2.
    3. apart from your own feeling a bout the product, you should also add some information about the effect of it on customers’ purchase and demand on it. this is not easy but you can seek it in the internet. And if you just value the ad from your own perspective, i think you may realize something from those ad which is more than “impressive” or “good impression”.

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