Entry2_NguyễnThiSim

11 Oct

Item 1

 

 

Source: http://vietnambranding.com/sang-tao/in-an/9206/McDonalds-Thuc-don-cho-size-M

 

 

Component

Contents

1. Source McDonald’s
2. Target Audience Viewers
3. Medium (Media) Printed advertising
4. Context June 2010,Israel
5. Objective

 

Introduce a new menu

Raise awareness of healthy eating

Increase the turnover

6.

Message

General Selling Proposition You can come and eat here because our food is healthier
Product  Attributes Less calories and fat
Customer Benefits Eating healthier food products
Personal Values Fun, self-fulfillment
7.

Message Execution

Description There are four sizes and size M – medium is the logo of McDonalds

 

Execution

Styles/

Rhetorical

Devices

Style: Animated product symbol

Rhetorical devices: Pun

metonymy: M – McDonalds, medium menu

8. Evaluation Creative, attract customers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Item 2

 

 

Component

Contents

1. Source Samsung Bluetooth headsets
2. Target Audience Viewers who often surf the Internet
3. Medium (Media) Internet
4. Context July 2010,USA
5. Objective

 

Introduce the product

Develop liking

Criticize hunting wildlife animals

6.

Message

General Selling Proposition Using the high-tech headsets and make contribution to protection of wildlife animals
Product  Attributes Excellent sound quality, wireless, portable, small
Customer Benefits Mobile listening, freedom to do other tasks
Personal Values Fun, pleasure, social responsibility, social acceptance
7.

Message Execution

Description In hunting season, a hunter is attempting to kill a deer. However, thanks to Samsung Bluetooth headsets, the eagle warns the deer to help it avoid disaster. The hunter then face to the police
Execution

Styles/

Rhetorical

Devices

Style: humorous, fantasy, musical

 

8. Evaluation Successful at attracting viewers

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: http://vietnambranding.com/sang-tao/brand-tv/1227/Samsung-Bluetooth-Headsets

 

 

 

 

 

Item 3

 

 

Component

Contents

1. Source Lipton green tea
2. Target Audience Viewers
3. Medium (Media) TV commercial
4. Context USA
5. Objective

 

Introduce the product

Increase liking

Anti racism, religious discrimination

6.

Message

General Selling Proposition No matter who you are or what you do, you can enjoy our tea and sharing with other
Product  Attributes Tasty, good for health
Customer Benefits Enjoyment of good taste, healthy lifestyle
Personal Values Pleasure, sense of belonging, equality, social acceptance
7.

Message Execution

Description Many people in everywhere are doing different things but all are humming. Some of them drink Lipton tea

 

Execution

Styles/

Rhetorical

Devices

Style: Musical, mood, lifestyle

 

 

8. Evaluation Successful at bringing pleasure to viewers

 

 

 

 

 

 

 

 

 

 

 

 

Source: http://www.youtube.com/watch?v=NOEUJc4XPBQ

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2 Responses to “Entry2_NguyễnThiSim”

  1. lythithuy October 13, 2011 at 12:01 pm #

    Item 1: In my opinion, the objective of this poster is only “introducing a new menu”. Obviously, the aim of all advertisement is to help companies increase turnover, and it is not shown in the poster. Moreover, we can not see the “awareness of healthy eating” in this poster.
    In my opinion, some things should be changed:
    – General Selling Proposition: there is one more size of portion for you to choose.
    -Product Attributes: various portions.
    -Customer Benefits: saving money, easy to choose a portion suitable with you

  2. nguyenthihuyen October 13, 2011 at 2:40 pm #

    I agree with Thuy that something should be changed in your 1st item. Frankly, I find it quite hard to analyze this ad because there is no information about less calories and fat or healthy at all.May be the objective of this ad is to introduce a new menu of McDonald’s as you said, so the target audience should be every viewers, especially the people loving McDonald’s food instead of viewers in general.

    The source of the second item is just Samsung company, not the blue tooth headsets.Any way, I am very fond of the idea about preserving the wildlife in this ad.Congrat! ^^

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