ENTRY2_Vũ Thị Phương Thanh

11 Oct

ITEM 1: Printed ads (PAMA Pomegranate Liqueur)

Component

Contents

1. Source Pama Spirits Company
2. Target Audience Every customer in legal drinking age
3. Medium (Media) Printed ads
4. Context Since 2006, in USA
5. Objective

 

Introduce the newest taste sensation in the Pama Spirits world
6.

Message

General Selling Proposition PAMA offers a highly mixable taste profile, so it is wonderful cocktail ingredient
Product  Attributes The bouquet is appealing, ripe, fruity and berry-like. The palate entry is pomegranate-like, extremely sour, acidic and tart; the midpalate is less aggressive and riper
Customer Benefits Enjoyment of a wonderful taste
Personal Values Pleasure, enjoyment, wisdom
7.

Message Execution

Description The Pama Pomegranate Liqueur is in the middle of the poster with many symbols of flavour surrounding, below it is “Think wildly / Drink wildly”
Execution

Styles/

Rhetorical

Devices

Style: Mood/ image

 

 

8. Evaluation Attractive, versatile
Source:

 

Component

Contents

1. Source ALENE Gold Nano Calcium
2. Target Audience The elderly, the middle-aged women
3. Medium (Media) Television
4. Context Since 2009 (when people pay more attention to the risk of osteoporosis)
5. Objective

 

To introduce a dietary supplement of calcium to help prevent osteoporosis much more effectively
6.

Message

General Selling Proposition If you do not use Anlene Gold, your body will lack the necessary amount of Calcium that leads to bone loss /  osteoporosis
Product  Attributes Low fat, 2 times Calcium compared to the normal milk
Customer Benefits Provide enough essential amount of Calcium for your body, help prevent bone loss/ osteoporosis
Personal Values A healthier life
7.

Message Execution

Description The middle-aged women are taking exercises, some of them have the symptoms of  bone loss. The famous star Duong Tu Quynh recommends Anlene with Calcium 2 times higher than that of the normal milk for a stronger bone.
Execution

Styles/

Rhetorical

Devices

Image: the middle-aged women with the symptoms of bone ache and breakable bone / Spokes-person: famous star Duong Tu Quynh/ Scientific: Vietnamese women get only 50% the essential amount of Calcium

 

8. Evaluation Good impression and reliability
ITEM 3: Ads on Television (The instant noodles Omachi)

Component

Contents

1. Source Masan Group
2. Target Audience All viewers, especially who have a busy life and need instant food like instant noodles
3. Medium (Media) Television
4. Context Since 2008, in Vietnam (when people worried about the noodles that could cause body heat and pimples on face)
5. Objective

 

To introduce a product with more preeminent features that help it compete in the market of instant noodles

 

6.

Message

General Selling Proposition If you use this product, you can enjoy instant noodles that helps save your time, but not be nervous about body heat or pimples on face any more
Product  Attributes Made of potatoes, convenient, more delicious, less cooking oil, no body heat
Customer Benefits Do not fear body heat
Personal Values Have a suitable product of instant noodles
7.

Message Execution

Description The famous singer My Linh tells that instant noodles is suitable for her busy life, but she rarely eats it due to the fear of body heat and pimples. Now she finds out Omachi – the noodles made of potatoes “Very delicious and do not fear of hot”. All members of her family love it.
Execution

Styles/

Rhetorical

Devices

Image / mood: Famous singer My Linh

Demonstration: the noodles made of potatoes

8. Evaluation Succeed in grasping the customers’ psychology

Bring a new and strange image of the product (the noodles made of potatoes)


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5 Responses to “ENTRY2_Vũ Thị Phương Thanh”

  1. daothihongnhung October 12, 2011 at 3:04 pm #

    Your ads are also very interesting, especially some familiar ads in our country. I just want to comment a minor thing that: In your item 3, the objective is too detailed. You just need to say that: to introduce a new product (that’s enough). The rest you can use in other components.

  2. lythithuy October 13, 2011 at 12:18 pm #

    I like the ads you chose. congratulation! ^-^. hehehe. You are successful in analyzing all the ads

  3. nguyenthihuyen October 13, 2011 at 2:04 pm #

    I see that you analyze the ads quite carefully. However, I am wondering whether the general selling proposition of the first item is something as you stated or not (PAMA offers a highly mixable taste profile, so it is wonderful cocktail ingredient) because I think it should be ” If you drink The Pama Pomegranate Liqueur, you can enjoy wonderful cocktail with various tastes”. Moreover, you should add wisdom in the personal value of the third item. Another small mistake is the slogan of the 1st item. It is “Think wisely/Drink wisely” instead of “Think wildly / Drink wildly”.

  4. nguyenhuyenmy09e24 October 13, 2011 at 2:51 pm #

    i can see your care on your work. you are wise to choose the familiar ads to all of us, which is also easier for all of us to understand and analyze
    however, i find the personal values in the item 3 are not okie. I think the value is better health for the users
    and the spelling mistake in item 1 as well
    by the way. i like your wise way to choose what to be included. congratulate !!!
    ^^

  5. buihoangdinh October 13, 2011 at 3:59 pm #

    In the item 2, the target audience should be widened. it can be everyone, especially the elderly.
    In the item 3, in “customer benefits”, you can add “have a tasty, convenient and healthy instant food product”. and in “personal values”, it may be “beautiful and healthy (because they eat potatoes noodles which do no harm to their temperature) –> they will feel confident and pleased (customer benefits)
    Anyway, you successfully did a good job, girl! keep moving up!

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